Marketing Analytics
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Marketing Analytics

Website traffic, leads, campaigns, and engagement metrics

Time Range:

Website Visits

12,456

+18% vs last period

Leads Generated

287

+24% vs last period

Conversion Rate

2.3%

+0.4% vs last period

Avg CAC

$187

-8% vs last period

Email Subscribers

24.3K

+12% vs last period

Social Followers

15.8K

+7% vs last period

Website Traffic (Last 30 Days)

Mar 1Mar 5Mar 10Mar 15Mar 20Mar 25Mar 30

Lead Sources

Email Campaigns
89 leads
31% of total leads
LinkedIn
67 leads
23% of total leads
Website Forms
54 leads
19% of total leads
Trade Shows
41 leads
14% of total leads
Referrals
36 leads
13% of total leads

Email Engagement Metrics

Open Rate
32.4%
vs 18.2% industry avg
Click Rate
8.7%
vs 4.2% industry avg
Unsubscribe Rate
0.3%
vs 0.8% industry avg
Bounce Rate
1.2%
vs 2.1% industry avg
List Growth
+3.2%
last 30 days

Social Media Channel Performance

LinkedIn
👥 Followers4.2K
📈 Engagement8.3%
📝 Posts18
Twitter
👥 Followers2.8K
📈 Engagement5.2%
📝 Posts34
Facebook
👥 Followers6.1K
📈 Engagement3.8%
📝 Posts12
Instagram
👥 Followers1.9K
📈 Engagement12.4%
📝 Posts8

Top Performing Campaigns

Industrial Email Series
Budget
$5.0K
Leads
45
ROI
285%
LinkedIn Thought Leadership
Budget
$8.0K
Leads
78
ROI
156%
Content Marketing Initiative
Budget
$6.0K
Leads
32
ROI
195%
Industry Webinar Series
Budget
$12.0K
Leads
156
ROI
425%

Top Content by Engagement

Blog: Smart Manufacturing Trends 2026
Views
2.3K
Shares
156
Comments
34
Whitepaper: Industry 4.0 Readiness
Views
1.8K
Shares
234
Comments
18
Case Study: Automation ROI
Views
1.5K
Shares
189
Comments
28
Email: Product Launch Announcement
Views
12.4K
Shares
1.2K
Comments
567